“David is an excellent market researcher, business partner and creative problem-solver. He and I have worked on many different types of projects utilizing different research approaches and techniques. In all cases, David listens carefully and thoughfully to the issues, asks questions, challenges the team and helps create a research plan to generate the insights needed to address key issues, challenges or opportunities. As a result, David is on my "short list" of trusted business partners.” Top qualities: Good Value, High Integrity, Creative Michael Irwin,