People are expert at interpreting emotional expressions. In the face-to-face encounters of everyday life we constantly monitor the emotions of others. Does my question annoy him? Is she amused by my story? In some cases facial expression provides a means of communicating emotions that is even more effective than verbal expression. This interpretation skill was the starting point for the development of our method. We use a non-verbal self-report instrument that measures 14 emotions that are often elicited by product design. Of these 14 emotions, seven are pleasant, and seven are unpleasant. Instead of relying on the use of words, respondents can report their emotions with the use of expressive cartoon animations. In the instrument, each of the 14 measured emotions is portrayed by an animation by means of dynamic facial, bodily, and vocal expressions.